Yoga studio website design for myoga, an intimate, boutique yoga studio in Fremantle, Australia focused on individual attention & hands-on instruction.
Section Styles process
Visual brand identity
Photoshoot direction
SEO strategy
Custom Squarespace website including e-commerce
Project scope:
Kellie Brett has been on her yoga journey for 30 years, and has over a decade experience of teaching Iyengar yoga. She moved her yoga studio from her home to an official commercial space 6 months before reaching out to me and wanted a website for her studio.
Kellie didn’t have a specific vision for her website other than a very simple navigation bar and footer, giving us free reign and trusting us with a minimal, easy to navigate website with a clear path to book from every page.
Brand identity
High-end, calm, minimal California casual to create a welcoming and inclusive digital space. We pulled inspiration from the physical studio to translate this feeling into the in-person studio.
Logo
The symbol in the logo is a capital M for myoga, but also represents the yoga teacher laying their hands on and gently adjusting the student doing a yoga pose in the Iyengar style.
Pattern
We created a seamless pattern to be used on merchandise that creates a new stream of revenue.
A series of simplified, minimal icons represent individual yoga poses.
Section Styles testimonial
+35% over the last 2 quarters
“I was so impressed and in awe of you from the get go. By your honesty, your ability to deliver, the branding, the beautiful pattern and stock possibilities, on every deadline and creative decision despite my underwhelmingly planned yet extraordinary vision."
— Kellie Brett, founder of myoga Studio
