Mary Adkins is a 3x published author and book writing coach who supports aspiring writers to finally get their books done in her Book Incubator™️ program.
Section Styles process
Visual brand identity for both Mary’s brand and the Book Incubator™️ program sub-brand
Custom Squarespace website for Mary and all her educational content
Custom Squarespace website for The Book Incubator™️ program, including a 32 section long-form sales page
Project scope:
Mary came to us with an existing website that was vibrant and full of bold, neon colours, which she didn’t hate. However, for her new direction and high-end offerings, she wanted it to feel calmer and to build trust faster for an ideal client with more life experience than the average beginner author.
She needed the website to do the following:
Reduce the attention on Mary herself (while still proving she’s an expert with her own published books), and grow confidence from the start in her team members.
Increase the calls-to-action to apply to her online group coaching program, The Book Incubator™️
Showcase the testimonials for her program in a bigger way to create trust faster and drive applications.
Conversion time has decreased by 2/3
Clearly the new websites achieved the goal of growing trust faster as Mary and her team saw the conversion time from new lead to program enrollment reduced by 2/3.
Enrollment and revenue has doubled
Between a 15% increase in qualified applicants and a 2/3 decrease in conversion time, enrollment in The Book Incubator™️ ($10K+ pricepoint) has doubled.
3 new team members
Since so many new people have joined The Book Incubator™️, Mary has hired 3 new team members to keep up with all the growth including one of her writing heroes who is an international award winning author.
Section Styles testimonial
Generating $160k in revenue per month
“The prospect of a custom website seemed overwhelming but you streamlined it and made it feel very doable and easy. You’re wonderful and brilliant and reliable and responsive—all the things. I’m proud of my site! I love sharing it with people. It’s exactly what I hoped."
— Mary Adkins, Author & Writing Coach
